Friday, July 3, 2009

The Importance of Custom Programming

True interaction between a Web site and visitor can only be achieved with custom Internet programming, known as CGI's. These CGI's are responsible for every function on a Web site other than displaying text and graphics and clicking from link to link.

Over five years ago, Over TheNet^® had the unprecedented idea that without engaging users and actively interacting with them, a Web site cannot be profitable. Therefore, Over TheNet^® was a pioneer with e-commerce, on-line shopping carts, calculators, databases, search engines, self-scoring quizzes and guest books just to name a few.

Today, interactive Web sites are becoming more common. Therefore, Over TheNet^® 's cutting edge Internet technology is even more important to the success of the Web site. This is because users demand useful, user friendly Web sites and expect more features and functions than ever before. All of this can only be satisfied with custom Internet programming.

Here are a few examples of what custom programming can do to enliven a Web site:

1. A questionnaire integrated with a calculator can enable customers to first find the appropriate product for them and then calculate financing according to their personal financial situation.
2. A sophisticated e-commerce site can offer users a fast search engine to easily find products. It can then create a page of "related products" to promote additional sales. It can enable users to easily and efficiently order products online. To facilitate the fulfillment of orders, the system can then deliver the orders directly into your existing order and inventory programs. To save you money on customer service personnel, the Web site can offer users the capability to track their orders. To encourage repeat sales, this custom e-commerce program can also remember previous orders enabling users to purchase frequently needed items quickly. This e-commerce program can also track anniversaries and important dates for users, sending them shopping reminders via e-mail. If have more than one pricing structure, through user registration, the different, correct pricing can be displayed to each user.
3. A Question and Answer database can enable users to find answers to their questions using a simple search engine. The Questions can be screened by your staff before they go online and multiple experts can respond to the questions. This can be a powerful tool, making your company's Web site the most popular in your industry. It can also free up your customer service representatives' time.
4. Using online auctions, a business can sell excess inventory. Online auctions can be used to sell everything from real estate to electronics.

Over TheNet^® has all the tools and technology to create every interactive feature that your business's Web site will need. More importantly, OTN has the creativity and programming skill to create interactive features that have never been used on a Web site before.

Enable your Web site users to really interact with your company through your Web site. It will give you a beneficial edge in this highly competitive world.

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